Part 1: Is It the Economy? What Portrait Photographers Can Do When It’s Slow
In this first part of my conversation with Casia Fletcher, we go deep.
You may have heard Casia’s story on The Motherhood Anthology podcast, where she shared about a $45,000 client win inside her motherhood membership: check out that episode here!
But our conversation is a little different.
But our conversation is a little different.
It’s an honest conversation about the shifts we have seen the past two years and what you can do when bookings slow down.
Casia and I talk honestly about navigating slower seasons without spiraling and why the photographers who thrive long-term are the ones who build depth with their clients.
This episode turned into a two-part conversation because we couldn’t stop unpacking the real strategy behind sustainable success.
In Part One, we dive into:
- Why diversification can stabilize your business (without diluting your brand)
- The long-game mindset that creates lifetime clients
- What shifted in 2024–2025 for many portrait photographers
- The power of in-person sales — consultations, ordering appointments, and real connection
- Why IPS isn’t just about revenue… it’s about leadership
- Creating multiple touchpoints that increase trust and average sale
- Why full-service photographers are positioned differently in slower markets
We also break down what it actually looks like to guide a client from inquiry to artwork, and why that clarity changes everything.
If this conversation resonated, Get Rooted is where we go all in on this work.
If this conversation resonated, Get Rooted is where we go all in on this work.
Inside the program, you build:
- Clear, confident pricing
- A simple but powerful sales structure
- A hands-on client experience that leads to artwork
- Marketing that attracts right-fit, investing clients
- The identity of a photographer who leads
Spots are limited. Once they’re filled, enrollment closes for several months. We get started in April.
If you want your business solid before we head into the busiest season of the year, what are you waiting for??
Connect with Casia:
- https://fletcherandco.photo
- https://www.instagram.com/fletcherandco/
Connect with Laura:
- Apply now for Get Rooted: lauraesmond.com/getrooted
- Instagram: @reeseandcoportraits
- Website: lauraesmond.com
