What She Actually Means When She Says She Just Wants the Digitals
A lot of pricing advice in the photography industry tells you to either give all the digitals away at a ridiculous price or withhold digital files to pressure clients into investing in artwork they may not be ready for. What if there’s a different way to honor a client's wish for the digitals while not sacrificing your ability to get your photos on their walls.
In this episode I explain exactly why I structure my prices the way I do, share the pricing philosophy behind everything I teach in Get Rooted, and tell the client story that made me certain I was right. Includes a practical framework for how to actually set prices at whatever stage of business you are in right now.
In this episode:
· Why Laura does not hold digital files hostage -- and what she does instead
· The difference between leading a client and pressuring one
· The client story that proved the long-game approach works
· Why CODB is useful but not the whole story
· How to balance draw-in pricing with room to grow
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